BEYOND SELLING: HELPING PEOPLE TO BUY

Public attitude is changing toward end-of-life ceremonies, and as a result, it is transforming the funeral and cemetery industry. We often see statistics about the rising cremation rate as more people choose cremation for their final disposition.The industry gets fixated on the statistics, and we end up hearing news about some cemeteries experiencing decreased sales because of the trend toward cremation. It is so easy to get hung up on the statistics and the associated news that we tend to lose focus on what we should be trying to achieve. Click here to read the full article…