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Category: Authors

We are a full service preneed and cemetery care fund management company in business exclusively for the death care industry.

PRE-NEED: A NECESSARY EVIL FOR THE SURVIVAL OF THE DEATHCARE INDUSTRY?

What I am hearing from both funeral directors and cemeterians is that there doesn’t seem to be a rhyme or reason for what is happening out in the world of death care. Everyone is trying to hold on to their piece of the pie, finding new ways to stay in business. What will magically make…
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IT’S MY FUNERAL I CAN PLAN IT IF I WANT TO

Why the heck would I ever want to plan my own funeral? Practice what I preach lol; Are you kidding me? I have plenty of time to worry about my own funeral. Right now, I am focusing on convincing everyone else around me to prearrange their own. Honestly, I like messing with those that love…
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THE FROSH EXPERIENCE

AM I IN THE RIGHT PLACE? Where are they serving food? Do I fit in? Where are my classes? Will I make new friends? Did I bring the right clothes? Where do I sign up for the fun stuff? How long will it take me to say something stupid? In my case, never very long.…
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PEOPLE PLEASERS: HOW TO TAKE CARE OF YOURSELF WHILE TRYING TO PLEASE EVERYONE

I am the last person to ever let you down.” Yes, we are all probably a little guilty of using this response when Joe Public makes fun of what we do and who we are. Seriously, these are the same people who depend on us during one of the most traumatic times in their lives.…
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PLEASE DON’T BURY ME NEXT TO FELIX THE FAMILY GOLDFISH

Working as a sales rep for a preneed facilitation administrator you would think my position would afford me an inside view of what is going on in the funeral industry and where it is heading. Here is the thing being “in” the industry sometimes makes you too close to see what is actually going on.…
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WHY THE FED CUTTING RATES WON’T NECESSARILY HELP YOU OBTAIN YOUR BUSINESS LOAN OR LINE OF CREDIT

By the time this article is published, it is anticipated the Federal Reserve (the Fed) will have decided to reduce the federal funds rate at least one time. In the past when rates were reduced, it meant an opportunity for businesses because a lower interest rate meant more opportunity for borrowing. That may not be…
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MARKETING IN YOUR COMFORT ZONE

You must market your business, and you must keep upwith the times. If just thinking about this makes your head hurt, here are some tips for how to get started. Start smalland build your confidence as well as your business—but start. Marketing is an essential part of any business. Getting your message out to your…
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PRENEED EVENT PLANNING

Forbidden fruit creates many jams. You might be asking yourself, “What the heck does that have to do with preneed?” Maybe nothing. I love fortune cookie quotes and I thought it was a catchy way to start another article on preneed. I was hoping to stop you from turning the page; Did it work? Maybe…
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CHANGE AND THE MINDSET OF THE DEATH CARE CONSUMER

There has been a lot of media coverage about the spending habits and consumption trends of millennials and for good reason. Many companies are spending a lot of time and energy trying to recapture consumer dollars from traditional business models that have been disrupted by this generation and the enabling technology available to them. The…
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HOW LONG IS YOUR TIME HORIZON ON YOUR CARE FUND?

The questions most savvy investment advisors will ask when meeting a client for the first time include questions pertaining to their future plans in addition to how much they currently have invested and their aversion to risk. The question pertaining to future use is typically posed as “what is your time horizon?” Time horizon simply…
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