Do you ever wonder why all the gyms and fitness clubs run membership specials every January and February? It is because one of the most frequent New Year’s resolutions is to get in good physical shape. For those of you, not unlike myself, who have ever uttered the words, “This year, I’m really going to do it!” You know what I’m referring to. Fitness clubs know this and “help” by offering low introductory membership rates or waive high initiation fees in order to assist you in making the commitment while you are inspired to get in shape. Most gyms and fitness clubs are subscription-based businesses and are banking on the second frequent most frequent occurrence with New Years’ resolutions; People give up on them. READ MORE..